What to avoid when planning your next legal website.
Your website is THE most crucial piece of marketing to the success of your law firm. IF you are building a new website there are a lot of things you should do, but there are a few critical mistakes made that can make your $20,000 investment worth less.
First, don't make your law firm web design look like other law firms. On the internet you want to stand out. Copying a successful law firm's website will not duplicate their success. Be brave, stand out.
Second, avoid the Firehose Approach to your website. Having to much visible at a given time will overwhelm the user. No choice will be their choice.
Third, don't use stock images on your website. When most users see a stock image, they believe that either you have something to hide or you don't have enough money to make a good website. If you don't have enough money for a good website, how can you be a successful attorney?
In contrast, amazing custom photographs by a fantastic photographer will make you website amazing.
For what to think about when planning your next law firm website, watch this video from authenticWEB, an Orlando Web Design firm that makes website for lawyers throughout the country.